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Good Food Festival Updated Information for Chefs
The Chef Alliance will be exhibiting in Booth 260, an impressive 20'x30' booth at the Entrance/ Exit to the Festival. We are also sponsoring the Grand Prizing for the Festival, and will be actively attracting attendees to the booth through additional Contests & Features.
This page will be updated regularly, so keep checking back!
Updated, April 14 2010, 2245 EST
Sampling/ Marketing: Chefs are invited to join us for 3 days, at the low rate of $325; however, for chefs who are unable to make it for all 3 days, we also have a daily rate, as follows: Friday & Saturday - $150 each; Sunday - $100. All prices quoted are subject to GST.
Please contact our office for availability of space. Please note that full payment for fees for participating in The Chef Alliance booth will be required by noon EST, Friday, April 9th 2010 - Visa & MasterCard accepted.
Chefs will be assigned a 3.5' long stand-alone counter on which to display their products. Each counter will have a shelf, so you will be able to store extra food, napkins etc under your counter.
Bronze level members will only be permitted to hand out marketing materials (such as business cards, flyers etc) with the Chef Alliance contact info - e.g. chefjoe.smith@thechefalliance.com and 1 877 402 3221. Silver, Gold & Platinum member chefs will be permitted to hand out personalised business cards and flyers.
Get Cooking Canada! Stage: One of the most popular features of the Festival.
Summary: It serves up continuous lessons by cookbook authors, culinary celebrities and food experts.
Benefits of being a Stage Presenter:
1. You’ll be directly reaching consumers that are truly interested in learning more about all things culinary.
2. You’ll be able to promote your message and product/cookbook/service during your presentations.
3. You’ll be highlighted on the Stage signage and the Stage Programming Guide.
Stage & Seating Set Up: The facilities include a raised stage, counter, cooktop, overhead mirror. There will be seating for 50 to 70 (in many cases this stage attracts standing-room only crowds). There will also be a clip-on microphone, lighting and a behind-the-scenes prep and access to wash-up station. Should you wish to distribute samples (recommended), supplies (napkins, forks, sampling cups) and trays will be available. Should you need additional a/v aids or power, the cost would be your responsibility.
Quick Bite Presentation Format: Each presentation is approximately 10 minutes. There is also time (2-3 minutes) afterwards to answer questions, sign autographs, etc. We advise that you arrive about 1 hour before your time to see the setup. If you wish to serve samples, we suggest approx. 50 small tastes.
What You Will Need To Bring: You will be responsible for bringing all items required for you presentation. These include ingredients (including spices) necessary for preparing your recipe, and utensils you may need (pot, bowl, pan, knife, casserole dish, etc.), any display and/or additional a/v equipment. There will be a 1500 power outlet available should you bring any small appliances. We also suggest you bring copies of recipe and/or hand-outs to distribute to the audience.
Yes, There Will Be Help: There will be a Festival staff member managing the stage and acting as emcee for all three days. She and another Festival staff member will be able to assist you before, during and after your presentation. She’ll introduce you and ensure everything runs smoothly. You are also welcome to bring your own additional staff.
Location: The Festival is located at the International Centre, Hall 5, 6900 Airport Road at Derry Road in Mississauga. Please use the Exhibitor Entrance on the north side of the building. Before you park, you’ll be able to unload your car at this entrance. Dollies will be available to help you transport your supplies from your car to the Stage area.
Electricity Use
There will be electrical outlets in The Chef Alliance booth, however, these are for designated use. If you require power for your products, please let us know ASAP, as additional outlets have to be ordered; please note that there will be a charge for electrical use.
Cold Storage Use
http://media.cityparent.com/acrobat/e1/28/666ebefd40098e13187c582d5a13.pdf
Liability Insurance
We are waiting for details from our Insurer as to what will be required from Chefs to be insured for the event.
Second Harvest Info
http://media.premier.topscms.com/acrobat/04/61/dd7a8e5b4a56ba0320e0f0bd3853.pdf
Fire Dept Info if heating items
http://media.cityparent.com/acrobat/3d/ab/cf5c5a444e5c8db11838ee89f675.pdf
Butane Burner Use
http://media.cityparent.com/acrobat/d2/ff/a12bd80e462985489d6141dea330.pdf
Quick Tips
http://media.cityparent.com/acrobat/ef/53/57c3e12a401ab467f6744d3aae26.pdf
Health Dept Checklist
http://media.premier.topscms.com/acrobat/9b/09/fbbe77b640b7bcaba7b88495870e.pdf
Health Dept Form for sale of food
http://media.premier.topscms.com/acrobat/14/bd/570d55f741e194d0b763bcecec8e.pdf
Health Dept Guidelines
http://www.peelregion.ca/health/environ/pdfs/Inspection_Guidelines.pdf
April 14 2010 -
1. please let us know by April 15 2010 the Amps required for your sampling. This will affect the charge for electrical that you will be billed. Electrical Power Rates charged by the International Centre are very high . The rate they charge is as follows:
15 amps is $262 + tax for 3 days
If you can use butane burners or chaffing dishes (please refer to info sent to you regarding use of butane burners) that would be better and cheaper for you. If you must have electrical power, then we can subsidise the power by paying for the day that you are not using it. Therefore, your cost for the two days would be:
12 amps is $76 per day + tax
15 amps is $88 per day + tax
In previous tradeshows, very few chefs used power and picked a sampling dish that did not require it.
2. If you have an assistant accompanying you to the Festival, please send us the full name of your assistant so that we may have their badge prepared.
3. for Bronze level chefs who are not permitted to advertise their direct dontact info, let us know if you require a link to your web-page on www.topchefs4hire.com to determine your email address with The Chef Alliance.