With The Chef Alliance Seal of Approval on your product, consumers are assured that your product is the Brand of Choice of Canada’s Personal Chefs. 

Personal Chefs, unlike line cooks or executive chefs in the back kitchens of restaurants, have direct daily interaction with consumers, and have considerable influence over what food products, equipment and utensils consumers will use or purchase.

As the only worldwide association of Personal Chefs, it is estimated that Personal Chefs in Canada perform collectively in excess of half a million events for consumers every year in their homes, business and vacation properties, reaching approximately 5 million consumers annually. 

The Chef Alliance Seal of Approval enhances the appeal of your product over other competing brands, and assists in developing brand loyalty and positive relationships.  Consumers can buy with confidence with the knowledge that this is the Brand of Choice of Canada’s Personal Chefs.

The Chef Alliance’s Seal of Approval is only granted to products that The Chef Alliance considers, in their opinion, to be the gold standard of their kind.  Products such as food, equipment and utensils are put through sampling of function by Personal Chefs to of quality to assess and determine if the products meet the standards of The Chef Alliance and use by Personal Chefs over other products in the same field or class. 

To obtain further information about the Seal of Approval program contact The Chef Alliance