Ask any marketing professional, and they will resoundingly agree that a sound email marketing campaign is THE most effective tool in your advertising arsenal.
But how, as a small business, do you go about doing this without breaking the bank? The key is to make your emails valuable to the reader and avoid 'email fatigue.' It's important to remember to balance the number of emails being sent to your contact list.
This category of emails contain interesting, educational and/or valuable content related to your business.
For example, a Lebanese prepared meal business, selling traditional Lebanese meals directly to consumers, may send out:
2. Promotional Emails
This category of emails encourages subscribers to make a purchase by providing a deal, discount or promotional offer.
This category of emails allows your contact list to learn about new menu items that you have introduced, new services and other changes to your business.
These emails include password resets, purchase receipts, account confirmations, shipping confirmations, etc. Since they are 8 times more likely to be opened over regular emails, according to Experian, these emails are a great way to increase sales.
Using a service like Constant Contact makes the task of email marketing simple and time-efficient - a perfect combination for every small business. Their superior service allows you to take control of your email marketing without breaking the bank. Some key features that Constant Contact offers include:
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BACKGROUND: The Chef Alliance is a membership organisation for Personal Chefs, Private Chefs, Chefs and Caterers, Artisan and Cottage Industry food producers and bakers, Home Cooks, Culinary Instructors, Food Stylists, Chef Instructors and other foodservice professionals across Canada. We support our members in growing strong, successful businesses, through mentorship, peer support, marketing, business savings and liability insurance. We have member Chefs in Toronto, Mississauga, Hamilton, Burlington, Montreal, Quebec City, Vaughan, Markham, Ottawa, Vancouver, Victoria, Richmond, Calgary, Edmonton, Regina, Halifax... and many other towns and cities in Canada.
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